The System Club is the most exclusive organization in Internet marketing. There’s only one way to become a member – or even learn about its existence – and that’s by attending a live System training or by personal invitation to join.

These letters – fifty-seven in all – were written to be absorbed quickly and deliver hard hitting, targeted marketing tactics and inspiration.

Here are just a few of the ideas Ken shares in his latest book:

• The invisible foundation of killer ad copy
• Formulas for generating productive action
• The world’s greatest marketing university
• When to break the rules
• All big things start out small
• Can you improvise?
• The power of Internet video
• The 40-40-20 rule
• Your most important asset
• Values and vision in business and in life

The purpose of these letters is to help you think like a marketer and businessperson and hopefully become a better person in the process.